By definition, the term “ all natural liquid coffee extract” refers to a concentrated 100% brewed coffee product with a high ratio of soluble solids resulting from extracting process.

The term “shelf life” means the point in a product life when there is a discernible negative change in product quality. It does not mean the point in time where the product is unfit for human consumption. If the product is unfit for human consumption, it is considered “spoiled”. Freshly brewed coffee and liquid coffee concentrates are not naturally shelf-stable. The shelf life of freshly brewed coffee is only about twenty minutes, and the shelf life of not stabilized coffee concentrate is only a few hours. Freshly brewed coffee and liquid coffee extract will “spoil” or become unfit for consumption within days if the product is not handled properly.